Why Only 15% of People Finish Buying (And How Greg Got It to 60%)

Most creators obsess over getting more traffic. But what if the real problem is that 85% of people who reach your checkout… never finish buying?

In this episode, Greg, founder of Easy Tools (easy.tools), breaks down exactly why most checkouts are broken and how he built a platform that consistently hits 50-60% checkout conversion rates while the industry average sits at 15-20%.

We go deep on:
→ The silent checkout killers most creators never measure
→ Why does every extra form field drop your conversion by 4%
→ How the thank you page can triple your revenue (and why nobody uses it)
→ Why he built an all-in-one platform after ChatGPT told him not to
→ How he uses AI agents to replace his CFO, researcher, and marketing team
→ The cold outreach strategy that landed his first 1,000 creators (500 free Loom videos)
→ What's next for creators selling digital products in 2025 and beyond

Whether you're selling courses, ebooks, templates, or any digital product, this one will change how you think about your entire sales process.