
Apr 15, 2026
61 min
EP 12
I Left Meta to Build an AI Startup

Founder | Optimly.ai
Apurva Luty
Apurva Luty is the founder and CEO of Optimally, a platform that helps brands control how AI systems represent them. She spent 15 years at Microsoft, Meta, and Discord, walked away from a dream job to build solo, and is now creating an entirely new category at the intersection of brands and AI.
Episode Summary
After 15 years climbing the ladder at Microsoft, Meta, and Discord, Apurva had everything - a dream job, resources, and a title. Then she left it all to build an AI startup from scratch.
In this episode, Apurva breaks down:
- Why she left her "dream job" at Discord and Meta to become a solo founder
- How AI removed her biggest excuse: "I have an idea but can't build it"
- The brutal reality of 75 investor meetings in 6 weeks
- Why solo founder loneliness almost broke her
- How she repositioned Discord back to gaming (and the insights that made it work)
- The counterintuitive advice: "If you're proud of your MVP, you shipped too late"
This isn't another "quit your job" story. Apurva built her first PC at age 7 but studied economics, not engineering. She proves you don't need to be technical to build in the AI era - but you do need to be smart about it.
Key Takeaways:
✅ Fall in love with the problem, not the solution
✅ Software is now commoditized - compete on data and brand
✅ 3 customers per week = the founder's minimum viable research
✅ Why fundraising became a full-time job (and how she managed it)
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